Welcome to Grassroots - Hair Salon & Barber Shop

01283 812 472

Olaplex did not create a product category. Olaplex is the product category. It’s not an oil, silicone or just another conditioner Olaplex is now launched in over 130 countries around the world and over 300,000 salons. This was no accident.

It was about changing the industry. It was about entirely reinventing what is possible for us as hairdressers and most importantly for our clients. but from the second Olaplex was created it started changing the world of hairdressing for the better. It’s no longer about marketing. It’s no longer about promises. It’s about results and our results speak for themselves.

As stylists, we are passionate about what we do and the products we use. At the end of the day, Olaplex is the only product available that cross links broken disulfide bonds. There are currently 40+ knockoffs with more coming as each week passes. If it was this easy to create a product like this, a color company would have done it long beforehand.

Olaplex is not magic it's science!

Olaplex is Cruelty Free!

Do you love animals? We do!

We also love products that do us good, rather than harm. For that reason, our product is ethically made in California and never tested on animals.

Since inception, health and integrity have been the foundations in which Olaplex was built upon. Lab animals live in extremely torturous conditions, which is something we have never and will never take part in. We prefer our furry friends happy, like this:





We’re proud to say that all Olaplex products are produced cruelty-free and are vegan!

What does this mean?

It means we do not test our products or the ingredients used to make our products on animals. It also means we don’t hire third parties to test on animals on our behalf and we don’t sell our products in China.

We strive to use safe ingredients in all of our formulations to create quality, non-toxic products.

Olaplex formulas do not contain any of the following known toxins: Parabens, Phthalates, Colorants, 1,4 Dioxanes, Formaldehyde, Methylisothiazolinone, Toluene, Triclosan, SLS, SLES or ALS.

Olaplex is also free of silicone, sulfates, peroxide, gluten, soy, and dairy.